Music magazine front cover and LIIAR analysis

Language – the main text on the front cover of this magazine is very big and very bold. The text is a sans serif font which means it is block text and will be arial. The masthead and the main headline are done in a similar size but they are different colours. This is to make them stand out against the rest of the cover. The subtitle is done in the same colour as its headline to show they’re part of the same thing but it’s smaller to show that this is what the main headline is about. The majority of the stories are in the left third and the main image is slightly off centre so it’s clearer and doesn’t have as many words on top of it. A competition is put into a red flash which makes it stand out against the background which is Dave Grohl’s skin. The skyline on this magazine cover also contains a screamer which will entice the audience more.

Ideology – the idea of NME is to encourage different music and allow people not to follow the crowd and be proud of their individual music tastes. It’s all about new music and new ideas.

Institution – NME is published by IPC Media. Originally NME was published as a non-glossy tabloid publication but it then became a music magazine in the 1980s. In 1996 NME started being published on the internet which now has 5 million users every month.

Audience – the target audience for the NME is men between the ages of 17 and 30. This doesn’t just mean it sells to those people though as 73% men buy this magazine and 27% women buy it. The average age of the consumer is 25 years old.

Representation – in the main image of this magazine front cover we see Dave Grohl grimacing in a close up of his face. A close up will’ve been used so we can clearly see the feelings in his facial expression. The main feature headline which says ‘I’m not dead’ and the fact that Dave Grohl is angry about these internet rumours explains his facial expression. His eyes are starring right into the camera to create a bond with the audience and his eyes are looking sad and upset in the image. His nostrils are also flared which is another sign of somebody being annoyed.