Language – the colour scheme of this magazine is lime green, white, black and pink with the main colour being the lime green. The masthead and the main headlines are all in the lime green and the subtitles are in white. These are all against the black background which makes them stand out. On this magazine front cover there is a splash in pink which makes it stand out and draw attention to itself. The font of the writing is a sans serif font which is usually arial. There is also an advert on this front cover which is related to the magazines target audience.
Ideology – this magazine front cover is advertising and encouraging how great it is to have an education and how beneficial it will be in life. It’s also saying that it’s the right thing to do.
Institution – college lifestyle magazine is a company based in the Caribbean who produce printed copies of college lifestyle magazine four times a year to people living in the Caribbean, USA and Canada. It’s available to the rest of the world on their website collegelifestylemag.com. They produce the magazine in spring, summer, autumn and winter and they distribute it to shops, newsstands, service stations, etc and sell it for US$ 4.95 per copy.
Audience – upwardly mobile Gen-Y youth who are wanting to go to college, are currently attending college or who have recently graduated college. They sell 60,000 – 70,000 copies per edition.
Representation – the image on this college magazine front cover is a medium shot of a man with law text books in his hand. He is looking into the camera to make a connection with the audience and he is also smiling which is also showing college is a positive thing. He’s dressed well which shows or indicates people who go to college are ‘cool’ and can afford to look nice and keep up with the fashions.
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