Masthead title piece - the magazine's title. Usually displayed in the top left corner. Price - magazine cost.
Date - weekly: usually from Saturday to Friday. Monthly: a month ahead.
Issue number - a tally of magazines.
Bar code - read electronically and decoded into usable information.
Teaser/cover line - one word/phrase acts as an attention grabber.
Main feature: Headline - a phrase that may summarise the main point of the main feature. In large print, different style, bold colours in order to catch the attention of the reader.
Subtitle - smaller headline that may summarise the feature.
Smaller feature - features included in the magazine.
Images - size: CU to medium CU. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.
Font - style, size and type face.
Colour - specific/stylistic/thematic types.
Graphics - graphical shapes to highlight features
Offers/adverts blurb - banner style shape featuring free products/promotions.
Left third - where the main title is.
Sell lines - the brand identity. How to sell the brand.
Splash - a small graphic.
Credit - who took the main photograph.
Kicker - leads us into the teller. A statement eg. 'naked in a corn field'
Teller - tells us underneath what the kicker is all about.
Skyline - used above the masthead.
Flash - a small graphic.
Graphology - the art of using graphics.
Anchorage - explains the concept of a photo.
Vocabulary - the types of vocab used and its effects.
Screamers - a headline you'd verbally shout.
Images - main images and small images used to explain what the text is saying.
No comments:
Post a Comment